PAN AFRICAN STUDENT ASSOCIATION (PASA)
Natural Hair Campaign
Working with University of Rochester's Pan African Students Association (PASA), was an unforgettable experience and having them feature my work was an exceptional honor. More on the project below...
#COLORMEAFRICA
Following the natural hair protest in south Africa earlier this year, some students and I pushed for a natural hair campaign here on campus. The Pan African Students Association helped us in hosting the campaign and it was a success. Concluding the campaign was an art show featuring natural hair. After pulling this off I was Inspired to keep the fire burning.
THE IDEA
I decided to have this as the theme of my final project. The objective of my work is to continue where the organization left off, by creating post-campaign awareness about natural hair. Seeing as the organization didn’t give much background information during their campaign, it seemed like a more independent campaign.
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My work bridges that gap by having a piece of the actual protest incorporated with the focus of the campaign which reflects again on the issues that caused the protest. One of the ideas reflected upon during the campaign, natural hair in a professional environment, was also prominent I the protests in South Africa. Having students on campus speak on the matter as if they were involved was enough to show that this is in fact an underlying issue.
